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Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America

Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America

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Author: Thomas L. Friedman
Publisher: Farrar, Straus and Giroux
Category: Book

List Price: $27.95
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Avg. Customer Rating: 4.0 out of 5 stars 149 reviews
Sales Rank: 35

Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 6.1 x 1.4

ISBN: 0374166854
Dewey Decimal Number: 320.58
EAN: 9780374166854

Publication Date: September 8, 2008
Availability: Usually ships in 24 hours

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Editorial Reviews:

Amazon.com Review
Book Description

Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his brilliant, essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: America’s surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked--how we can restore the world and revive America at the same time.

Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world’s middle class through globalization have produced a planet that is “hot, flat, and crowded.” Already the earth is being affected in ways that threaten to make it dangerously unstable. In just a few years, it will be too late to fix things--unless the United States steps up now and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green.

This is a great challenge, Friedman explains, but also a great opportunity, and one that America cannot afford to miss. Not only is American leadership the key to the healing of the earth; it is also our best strategy for the renewal of America.

In vivid, entertaining chapters, Friedman makes it clear that the green revolution we need is like no revolution the world has seen. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. But the payoff for America will be more than just cleaner air. It will inspire Americans to something we haven’t seen in a long time--nation-building in America--by summoning the intelligence, creativity, boldness, and concern for the common good that are our nation’s greatest natural resources.

Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future.


Thomas Friedman and Fareed Zakaria: Author One-to-One

Fareed Zakaria: Your book is about two things, the climate crisis and also about an American crisis. Why do you link the two? Fareed Zakaria

Thomas Friedman: You're absolutely right--it is about two things. The book says, America has a problem and the world has a problem. The world's problem is that it's getting hot, flat and crowded and that convergence--that perfect storm--is driving a lot of negative trends. America's problem is that we've lost our way--we've lost our groove as a country. And the basic argument of the book is that we can solve our problem by taking the lead in solving the world's problem.

Zakaria: Explain what you mean by "hot, flat and crowded."

Friedman: There is a convergence of basically three large forces: one is global warming, which has been going on at a very slow pace since the industrial revolution; the second--what I call the flattening of the world--is a metaphor for the rise of middle-class citizens, from China to India to Brazil to Russia to Eastern Europe, who are beginning to consume like Americans. That's a blessing in so many ways--it's a blessing for global stability and for global growth. But it has enormous resource complications, if all these people--whom you've written about in your book, The Post American World--begin to consume like Americans. And lastly, global population growth simply refers to the steady growth of population in general, but at the same time the growth of more and more people able to live this middle-class lifestyle. Between now and 2020, the world's going to add another billion people. And their resource demands--at every level--are going to be enormous. I tell the story in the book how, if we give each one of the next billion people on the planet just one sixty-watt incandescent light bulb, what it will mean: the answer is that it will require about 20 new 500-megawatt coal-burning power plants. That's so they can each turn on just one light bulb!

Zakaria: In my book I talk about the "rise of the rest" and about the reality of how this rise of new powerful economic nations is completely changing the way the world works. Most everyone's efforts have been devoted to Kyoto-like solutions, with the idea of getting western countries to reduce their carbon dioxide emissions. But I grew to realize that the West was a sideshow. India and China will build hundreds of coal-fire power plants in the next ten years and the combined carbon dioxide emissions of those new plants alone are five times larger than the savings mandated by the Kyoto accords. What do you do with the Indias and Chinas of the world?

Thomas FriedmanFriedman: I think there are two approaches. There has to be more understanding of the basic unfairness they feel. They feel like we sat down, had the hors d'oeuvres, ate the entrée, pretty much finished off the dessert, invited them for tea and coffee and then said, "Let's split the bill." So I understand the big sense of unfairness--they feel that now that they have a chance to grow and reach with large numbers a whole new standard of living, we're basically telling them, "Your growth, and all the emissions it would add, is threatening the world's climate." At the same time, what I say to them--what I said to young Chinese most recently when I was just in China is this: Every time I come to China, young Chinese say to me, "Mr. Friedman, your country grew dirty for 150 years. Now it's our turn." And I say to them, "Yes, you're absolutely right, it's your turn. Grow as dirty as you want. Take your time. Because I think we probably just need about five years to invent all the new clean power technologies you're going to need as you choke to death, and we're going to come and sell them to you. And we're going to clean your clock in the next great global industry. So please, take your time. If you want to give us a five-year lead in the next great global industry, I will take five. If you want to give us ten, that would be even better. In other words, I know this is unfair, but I am here to tell you that in a world that's hot, flat and crowded, ET--energy technology--is going to be as big an industry as IT--information technology. Maybe even bigger. And who claims that industry--whose country and whose companies dominate that industry--I think is going to enjoy more national security, more economic security, more economic growth, a healthier population, and greater global respect, for that matter, as well. So you can sit back and say, it's not fair that we have to compete in this new industry, that we should get to grow dirty for a while, or you can do what you did in telecommunications, and that is try to leap-frog us. And that's really what I'm saying to them: this is a great economic opportunity. The game is still open. I want my country to win it--I'm not sure it will.

Zakaria: I'm struck by the point you make about energy technology. In my book I'm pretty optimistic about the United States. But the one area where I'm worried is actually ET. We do fantastically in biotech, we're doing fantastically in nanotechnology. But none of these new technologies have the kind of system-wide effect that information technology did. Energy does. If you want to find the next technological revolution you need to find an industry that transforms everything you do. Biotechnology affects one critical aspect of your day-to-day life, health, but not all of it. But energy--the consumption of energy--affects every human activity in the modern world. Now, my fear is that, of all the industries in the future, that's the one where we're not ahead of the pack. Are we going to run second in this race?

Friedman: Well, I want to ask you that, Fareed. Why do you think we haven't led this industry, which itself has huge technological implications? We have all the secret sauce, all the technological prowess, to lead this industry. Why do you think this is the one area--and it's enormous, it's actually going to dwarf all the others--where we haven't been at the real cutting edge?

Continue reading the Q&A between Thomas Friedman and Fareed Zakaria




Product Description
Thomas L. Friedman’s no. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future.

Friedman proposes that an ambitious national strategy— which he calls “Geo-Greenism”—is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure.

As in The World Is Flat, he explains a new era—the Energy-Climate era—through an illuminating account of recent events. He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted “green revolution” has hardly begun. With all that in mind, Friedman sets out the clean-technology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution—with the first Green President and a Green New Deal, spurred by the Greenest Generation.

Hot, Flat, and Crowded is classic Thomas L. Friedman—fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today.



Customer Reviews:   Read 144 more reviews...

5 out of 5 stars A Doable Win-Win Plan   September 8, 2008
 107 out of 128 found this review helpful

In Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America, Thomas Friedman presents an irresistible opportunity for Americans--one that can save the planet and increase our wealth.

The world is flat because of globalization--which is good, as ideas and practices can spread effectively. What is not so good is that our world population is exploding and countries like India and China are seeing an increase in wealth and subsequent buying power, which puts more strain on the world's resources and increases global warming.

Friedman begins the book with a discussion of how America has changed post 9/11. He uses the example of the US consulate built in 1882 in Istanbul. The consulate was built in the heart of the city: "it was an easy place for Turks to get a VISA, to peruse the library or to engage with an American diplomat."

Following the 9/11 terrorist attacks, the building was closed and a nearly impenetrable consulate was built. This all but stopped visitors from visiting. Although the new building does protect against attacks, it isolates Americans and impacts on how we are viewed and how we see ourselves.

Friedman writes that he wrote the book because: "An American living in a defensive crouch cannot fully tap the vast rivers of idealism, innovation, volunteerism, and philanthropy that still flow through our nation. And it cannot play the vital role it has long played for the rest of the world--as a beacon of hope and the country that we can always be counted on to lead the world in response to whatever is the most important challenge of the day."

That challenge is global warming. He proposes we begin a massive project called "code green."

Friedman identifies three broad trends in our society:
1.The post 9/11 building of walls around us to protect Americans from foreigners.
2.Since the 1980's, politicians acting "dumb as we wanna be," meaning we will get to fixing the roads, global warming and other issues when we get around to it. This includes politicians like Bush "protecting us" from gas taxes and other unpleasantries to keep our standard of living, or the fact that we are in war and don't have to make any sacrifices (save the soldier's lives.)
3.Nation building at home. This is the one good trend Friedman sees and he writes about the plethora of innovative, imaginative souls who devote their energy to finding green solutions.

Friedman considers what is now called the green movement to be more like a green party. He cites several "green" books that include the words "easy" or "lazy" in the titles. The authors write books where: "everyone is a winner, nobody gets hurt and nobody has to do anything hard." I have read several of these books and agree--much of the advice is fluff.

However, I do see the recent deluge of books and articles on sustainability as changing the consciousness and buying habits of the country. Many people who begin by making "painless changes" get serious about the environment and one or two of them may be the next inventor of the solar-run car. I also believe that when millions cut down on the use of plastic and other nonrenewable resources, that it does make an environmental difference.

The increase in population and wealth and buying power all tax our already limited supply of petroleum, coal and gas--all substances that cause global warming and pollute our planet. Even if you didn't "believe" in global warming, it is a fact that petroleum--now needed in unprecedented amounts--is rapidly becoming an increasingly difficult product to procure. If you think spending $5.00 a gallon for gas for your car is a hardship, that price will be considered nothing in a few years. Folks, we are running out of time and oil.

Friedman gets that Americans can use the diminishing supply of nonrenewable resources as a means for an economic boom, for bridging the widening gap between Americans and the rest of the world and for drawing us together as a nation. Americans are an innovative and smart bunch of people and we need to get working on devising clean alternatives to fossil fuels. This will create more jobs, strong economic times and raised spirits.

Friedman presents a doable, win-win plan to raise wealth and to save the planet. A must-read.

By the author of the award winning book, HARMONIOUS ENVIRONMENT: BEAUTIFY, DETOXIFY & ENERGIZE YOUR LIFE, YOUR HOME & YOUR PLANET.




5 out of 5 stars Changed my perspective on energy, sustainability, and the environment   November 6, 2008
 8 out of 8 found this review helpful

Before reading this book I was your typical ugly american. Put up another coal fired plant so I can keep my house like an ice box in atlanta in the middle of summer. Well needless to say my perspective has changed after reading this book. Now I am keeply committed to furthering renewable energy and leading a Green Revolution.


5 out of 5 stars Good Insights!   September 9, 2008
 18 out of 23 found this review helpful

Global warming, rapidly growing populations, and expansion of the world's middle class through globalization have produced a planet that is "hot, flat, and crowded." It will be too late to fix things in just a few years unless the U.S. steps up now to take the lead in a worldwide effort to replace wasteful, inefficient energy supplies.

Instead, we have put up more walls than ever as we export our fears of terrorism and indulge in petty political fights that postpone fixing even Social Security, Medicare, (jobs lost through free trade - I added that one), our infrastructure, immigration, deficits at all levels and education because we feel invulnerable. It (forecasted problems) won't happen to us because we can just borrow our way to prosperity and/or keep on doing what we've always been doing.

Europe's response to the 1973-74 Arab oil embargo was to raise gas taxes; in addition, France launched a massive investment into nuclear energy (much of their waste is reprocessed and reused). Japan also raised gas taxes and launched a huge drive for energy efficiency. The U.S. raised auto efficiency standards only to have them rolled back under Reagan, who also removed the Carter solar panels from the White House.

In late 2007 the U.S. moved the fuel economy standard to 35 mpg (where Europe and Japan already are), by 2020.

Detroit tells us they were only building what the public wanted (SUVs, light trucks), but "forgets" to tells us about their successful lobbying to hold down the gas tax.

Three Mile Island ended U.S. efforts to build nuclear power.

Deforestation in places like Indonesia and Brazil creates more CO2 than all of transportation. The average cow creates 600 liters of methane/day - 27X the power, but not as long lived, as CO2.

Subsidies in China, India, and the Middle East have helped spike demand for oil. Similarly in the U.S. re agriculture.

Saudi Arabia (Sunni) and Iran (Shiite) contend for leadership in the Islamic world. The more a state can rely on oil riches, the less it is concerned about democracy or developing its people. Also referred to as "Dutch disease" by economists - natural resources create a strong currency that then weakens manufacturing and eventually hollows it out. Strong natural resources also reduces pressure for women to work, become educated, and have rights - men's earnings are enough. Still another similar problem occurred during the Cold War - some states were supported (aka natural resources) because of their value to either the East or West. Result: Bush's failure to push oil conservation has been highly destructive towards other values that he professes.

Russia originally thrived on prison labor and forced labor on collective farms. Eventually even those sources were not enough, but the rise in oil prices per Arab oil embargo revived their economies and allowed expanding their influence. The subsequent fall in oil prices in the 1980s (conservation) and 1985 Saudi Arabian 4X boost in production stopped holding oil prices up and led to the fall of the USSR.

Friedman contends that there is too much debate about Al Gore, instead of focusing on climate change. Friedman also points out that there are too many trivial climate change activities that have little impact, but let people feel they've accomplished something. Major change is required, and quickly.

There are almost 3,200 electric utility companies in the U.S., and surprisingly limited integration between them. In most cases, customer bills do not relate to time of day.

Friedman asserts that the U.S. could create a major new industrial boom through moving quickly on new energy technology. I hope so, but suspect that the Chinese would quickly undercut us on price.

Finally, Friedman rightfully laments how long it takes the U.S. to take action - eg. 11 years to plan and implement a new wind farm in California. Most of the time was taken in mandated studies and approvals. He suggests that we need a brief period of fast-action such as occurs in China.



5 out of 5 stars A must read for the modern citizen.   September 8, 2008
 28 out of 40 found this review helpful

Thomas L. Friedman's Hot, Flat, and Crowded: Why We Need A Green Revolution-and How It Can Renew America is the right book, by the right author, at the right time. Just when it is becoming apparent that the days of petroleum are ending we get a book that can serve as a platform for future discussion on the energy situation and may even form an outline for future action. This is a positive book and is also a realistic one. Readers will appreciate the proof he includes as he makes his points. For example, don't think that the flattening of the population is causing shortages in a variety of materials? How about scrap iron? Manhole covers (p. 65) have been disappearing all over the world. Initially in the Asia, the stealing has reached Chicago and will continue to spread. Copper is the latest in scarce materials that is being stolen.

Whether Friedman is discussing fuels from hell or fuels from heaven, his approach is intelligent, positive and, in my opinion, dead on target. There is opportunity in this crisis for however many people want to and invent our way out of it. Friedman's first law of petropolitics states that "as the price of oil goes up, the pace of freedom goes down". Certainly this isn't going to be a topic of debate among the readers of this book. Can anyone doubt that we have fewer freedoms today than say thirty years ago and that much of that is related to the price we pay for petroleum based products?

Among the many points that Friedman makes is our half-hearted attempts that have been made on behalf of the environment. Certainly "going green" is a popular phrase in the United States today. I know, I saw a bumper sticker on the back of a large Ford SUV a few weeks back announcing "Earth Day." Up to now being environmentally aware didn't require a lot of sacrifice. That, I think Friedman would agree with, is about to change.

As a solar energy advocate for more than 30 years I've often been frustrated by our inability to wean ourselves from not just petroleum, but from all fossil fuels. The federal government has been reluctant for any number of reasons to provide the leadership on this effort, and the private sector, while seemingly the one sector that should see the huge economic pay off of using solar energy where possible has been slow to lead the way. I guess that as long as cheap oil was available many felt that the investment in alternative energy sources just wasn't worth the effort....NO PROFITS. That is going to change.

Thomas L. Friedman's Hot, Flat, and Crowded isn't a book that tries to point the finger at any individual or group. In fact, the book is remarkably problem and solution oriented giving it a certain amount of legitimacy. While it does point up our short falls in the past, it also offers hope for the future.

I highly recommend.

Peace always



5 out of 5 stars HF&C   October 18, 2008
 1 out of 1 found this review helpful

A very well documented overview of mankind's most serious threat, global warming. Scary, but with a clear roadmap for America to thrive and survive. This is a great book.

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